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i-SPY: Nike – what does fast feel like?
Whilst not being an official sponsor of the Olympics, Nike did sponsor the trials of US athletes in Eugene, Oregon. It is here that the global sports brand, working in partnership with architecture...
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A-Z of Experiential Marketing – E for Engagement
Our new series, the A-Z of Experiential Marketing explores different elements of the experiential mix and market. This week, we look at engagement and exactly what it means to today’s marketer. E for...
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The A-Z of Experiential Marketing – F for Fun
If you have been following our series on the A-Z of experiential marketing to date you may have come across posts on the impact of digital, the content boom or the dark art of writing a good...
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i-Spy: Benefit tricks the public in karaoke stunt
Benefit Cosmetics caught the attention of people in central London recently by installing a bright pink telephone box that acted as a gateway to an unexpected but fun brand experience. When...
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i-Spy: Pedal-powered Experiential Event in Toronto
This week, with our i-Spying eye, we came across this experiential event in Toronto, which was powered solely by humans. Every year Toronto architecture firm, Raw Designs, organises an industry...
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i-Spy: Nike Creates a Physical Space for App Launch
There are innumerable ways a customer can be seduced online, with web design becoming more and more of an art a good user-experience can have a profound, long-lasting effect on consumers. But what if...
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A year in review – the very best of the Line Up blog 2013: The A-Z of...
At the start of the year we set ourselves a blogging challenge to channel our collective knowledge and expertise to come up with an A-Z of Experiential Marketing. We wanted to offer useful...
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i-Spy: Toyota Norway lets owners do the talking
The power of personal recommendations should never be underestimated, especially when it comes to big ticket items such as cars. Further to this, today’s connected consumer is likely to walk into a...
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The A-Z of Experiential Marketing: R for ROI
6 tips for measuring the success of your engagement strategy Accountability reigns supreme these days and Sir Alan Sugar is not the only boardroom baddie to have uttered those dreaded words, ‘You’re...
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The A-Z of Experiential Marketing: S for Social Media
How to use social media to bring your event community closer together We hear the term ‘amplification’ banded about a lot when it comes to social media’s relationship with experiential marketing. We...
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i-SPY: Sochi Olympic Park selfie sculpture
Can’t ‘face’ watching the 2014 Winter Olympics? Well, there’s more going on at the Sochi Olympics than just sport. Those strolling through the 2014 Winter Olympic park will find it difficult to miss...
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A-Z of Experiential Marketing – U for User Experience
Our A to Z of Experiential Marketing series is still going strong, and this week the focus is on ‘U’, as we take a look at ‘User Experience’. User experience is a term that is often associated with...
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Brand Summer Postcard #2: Wimbledon and Tour de France
With Wimbledon wrapped up for another year and the Tour de France well under way, we take a look at some of the interesting brand experiences enchanting sports fans at and surrounding these prominent...
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i-Spy: The Chevrolet Roadcoaster
We absolutely loved this virtual car experience from Chevrolet! American automobile giant Chevrolet created a thrilling brand experience for car enthusiasts at various fairs, festivals and shows...
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5 Tips for a Killer Brief
Writing a brief for an event or activation is not rocket science but it is the beginning of a journey between client and agency. It is therefore important to get it right and, since we are on the...
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London Hotspots: The Queen Elizabeth Olympic Park
London is undisputedly one of the world’s greatest cities. The capital is both a financial and cultural hub and is renowned for the breadth and diversity of its attractions. In the summer months the...
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i-Spy: Shell transforms ordinary cars into racing cars
Oil giant Shell brought the thrill of the race track to a regular petrol station in this clever experiential stunt to promote Shell V-Power Ethanol as the official fuel of Brazil’s major motorsport...
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A-Z of Experiential Marketing: Y for Youth
The penultimate in our A-Z of Experiential Marketing series brings us – rather predictably – to Y and the huge topic of marketing to Youth. Arguably, this 16-24 year old market has never been more...
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Corporate Celebrations – 5 top tips on organizing an event with a legacy
It can be easy to view corporate celebration as folly and an avoidable cost. Yet, if it is done with conviction and aligns with the key messages, a company celebration can add depth and develop a...
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i-Spy: Sofas in the Stadium for the World Cup
It’s not all about Rio’s Maracanã this World Cup – they may have frenzied fans, flares, and an electric atmosphere, but have you seen that Union Berlin’s stadium has sofas?! Union Berlin transformed...
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